광고 노출, 마케터 신뢰도 모두 잡은 틱톡

Kantar's Media Reactions report suggests the accelerated adoption of digital channels over the past year-plus has strengthened consumer perceptions and comfort with ads running in those environments, noting that consumer trust in platforms often preempts that of marketers, a group that tends to be more conservative in trying to strike a balance between brand safety and innovation.

Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers

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