랄프로렌 CEO, "메타버스는 젊은 고객 확보에 필요"

Ralph Lauren CEO Patrice Louvet says the brand is looking to the metaverse to attract young shoppers. He says consumers can buy Ralph Lauren's digital apparel, visit its Madison Avenue store in a virtual world. He also says the company is considering buying real estate in the digital world.

Ralph Lauren CEO says metaverse is way to tap into younger generation of shoppers

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