성공적인 마케팅이란 보다 적극적으로 소비자를 참여 시키는 것

Jose Cuervo is planning to double-down on its marketing strategy as the industry continues to see growth and more competitors enter the market. This strategy has seen the brand dip its toes into marketing that more heavily prioritizes engagement. The campaign around the holidays in 2020 asked consumers to submit pictures of themselves which the brand then turned into cardboard cutouts and sent to their families.

For Jose Cuervo, marketing success means engaging consumers more directly

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