스포티파이, 뮤직비디오 서비스 85개국 추가 확대

Spotify has expanded its music video service to an additional 85 markets. This is a significant expansion of the service that started in 11 markets seven months ago. With this expansion, music videos from various artists such as Nigeria's Fireboy DML, UK's Charli XCX, Thailand's LISA, and India's Anirudh Ravichander are now available. Spotify has also introduced new features including easy video search and quick switching between music and video. According to Spotify, after watching a music video, the replay rate of the corresponding song increases by 34%, and the likelihood of saving and sharing also increases by 24%. Meanwhile, Spotify revealed in a recent report that it has paid over $9 billion to the music industry. In 2023, independent artists' earnings reached $4.5 billion, with more than 1,250 artists earning over $1 million each. Streaming revenues for artists in Nigeria and South Africa have also significantly increased, recording $17 million and $14 million respectively.

스포티파이가 뮤직비디오 서비스를 85개 시장으로 추가 확대했다. 이는 지난 7개월 전 11개 시장에서 시작한 서비스의 대폭 확장이다. 이번 확대로 나이지리아의 파이어보이 DML, 영국의 찰리 XCX, 태국의 리사, 인도의 아니루드 라비찬더 등 다양한 아티스트의 뮤직비디오가 제공된다. 스포티파이는 쉬운 비디오 검색과 음악-비디오 간 빠른 전환 등 새로운 기능도 도입했다. 스포티파이에 따르면 뮤직비디오 시청 후 해당 노래의 재생률이 34% 증가하고, 저장 및 공유 가능성도 24% 높아진다고 한다. 한편, 스포티파이는 최근 보고서를 통해 음악 산업에 90억 달러 이상을 지불했다고 밝혔다. 2023년 독립 아티스트들의 수익은 45억 달러에 달했으며, 1,250명 이상의 아티스트가 각각 100만 달러 이상을 벌어들였다. 나이지리아와 남아프리카 아티스트들의 스트리밍 수익도 크게 증가해, 각각 1,700만 달러와 1,400만 달러를 기록했다.

Spotify rolls out music video service to 85 more markets

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