애플, 메타버스 실질적 대중화 가능성

Apple is poised to lead the move into the metaverse with a wearable device that could become as ubiquitous as AirPods, and the iPhone before it. Apple is perfectly placed to replay its iPhone success by replacing the smartphone with AR. Apple CEO Tim Cook has repeatedly stressed that AR is a ‘core technology’ for the company.

Facebook is winning the metaverse marketing game, but it's Apple that can take it mainstream

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