Apple announced the Apple Watch in 2014 at De Anza, a few miles down the road from its then-headquarters on Infinite Loop, a sacred site for Apple, the place Steve Jobs debuted both the original Macintosh in 1984 and the iMac in 1998. However, the fight over the event logistics and the $25 million price tag Ive asked for to pull it off was reportedly one of the moments that led Ive to eventually leave the company.