아마존, 20달러 이하 초저가 스토어 '아마존 홀' 출시

Amazon has launched a new service called 'Amazon Haul' in the United States to compete with Chinese low-cost shopping apps like Temu and Shein. This store sells all products for $20 or less, with most items priced under $10 and some as low as $1. Amazon Haul offers a wide range of products across categories including fashion, home, lifestyle, and electronics, and has a layout visually similar to Temu and Shein. Customers can receive additional discounts of 5% on purchases over $50 and 10% on purchases over $75. Shipping takes 1-2 weeks, with free shipping on orders over $25. This shipping timeframe is similar to Temu and Shein, suggesting that Amazon Haul may also be importing products directly from Chinese manufacturers. Amazon has stated that all products are screened for safety and authenticity to address concerns about counterfeit and illegal products. This appears to be a strategy to differentiate itself from Temu and Shein, which have recently faced stricter regulations in the EU and US.

아마존이 테무와 쉐인 같은 중국 저가 쇼핑 앱에 대항하기 위해 '아마존 홀'이라는 새로운 서비스를 미국에서 시작했다. 이 스토어는 모든 제품을 20달러 이하로 판매하며, 대부분의 상품은 10달러(약 1만 4,060 원) 이하, 일부는 1달러까지 가격이 책정된다. 아마존 홀은 패션, 홈, 라이프스타일, 전자제품 등 다양한 카테고리의 상품을 제공하며, 시각적으로 테무와 쉐인과 유사한 레이아웃을 가지고 있다. 고객들은 50달러 이상 구매 시 5%, 75달러 이상 구매 시 10%의 추가 할인을 받을 수 있다. 배송은 1-2주가 소요되며, 25달러 이상 구매 시 무료 배송이 제공된다. 이는 테무와 쉐인의 배송 기간과 유사해 아마존 홀도 중국 제조업체로부터 직접 상품을 수입하는 것으로 보인다. 아마존은 위조품과 불법 제품에 대한 우려를 해소하기 위해 모든 제품이 안전성과 정품 여부를 검수한다고 밝혔다. 이는 최근 EU와 미국에서 더 엄격한 규제에 직면한 테무와 쉐인과 차별화를 시도하는 전략으로 보인다.

Amazon’s new $20 and under store is here to challenge Shein and Temu

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