앨리스

2023.05.26

Marketing means communicating the value of a product or service to a specific audience and converting them into paying customers. It encompasses all the strategies a business implements to encourage consumers or other businesses to purchase its goods and services. The overarching goal of these marketers is to maximize revenue, and there are many different tasks that go into achieving this goal, including.

MS, "중국 해커들이 美 주요 인프라 공격"... 코드명 '볼트타이푼'

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앨리스

2023.05.26

Microsoft said Chinese government-backed hackers have compromised key U.S. cyberinfrastructure for intelligence gathering purposes. According to Microsoft, the hacking group goes by the code name Volt Typhoon and has been active since mid-2021. It also said that they (Volt Typhoon) are working to disrupt key communications infrastructure between the U.S. and Asia.

트위터 촌극... 디샌티스의 대선 출마 선언 중 '기술적 결함'

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앨리스

2023.05.25

Twitter Space turned into a skit. Florida Gov. Ron DeSantis, a presumptive Republican presidential nominee, announced his candidacy in Twitter Space, but a technical glitch caused many IPs to lose video and audio. Twitter has been plagued by technical issues since Musk's acquisition last year, and has cut staff and slashed company expenses.

애플 WWDC 2023, AR 헤드셋, 맥북 에어, 맥 프로를 기대하며

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앨리스

2023.05.25

Apple's Worldwide Developers Conference (WWDC) 2023 is expected to showcase a range of new software and hardware. Rumors suggest the tech giant might debut its augmented reality headset, a new 15-inch MacBook Air, and the long-awaited Apple Silicon-powered Mac Pro.

애플, '건강 데이터 보호' 알리는 광고 캠페인 진행

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앨리스

2023.05.25

Apple has announced a new campaign highlighting the importance of "protecting your health data" with a new commercial and white paper. The new white paper outlines how Apple protects data stored in the iPhone's Health app and HealthKit. As part of the campaign, Apple will run out-of-home ads in 24 locations around the world to raise awareness of the importance of protecting health data.

엔비디아, 주가 26% 폭등... 인공지능 최대 수혜

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앨리스

2023.05.25

Nvidia, ChatGPT's biggest beneficiary, is surging 25% in after-hours trading after the company reported earnings that beat market expectations in an earnings call shortly after the market close. Nvidia said it expected revenue of approximately $11 billion (+- 2%) for the current quarter, more than 50% higher than Wall Street's estimate of $7.15 billion. Nvidia is one of the biggest beneficiaries of generative AI, which is taking the world by storm with ChatGPT.

넷플릭스, 미국 및 글로벌 시장에서 비밀번호 공유 단속 시작

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앨리스

2023.05.24

Netflix's crackdown on password sharing has finally begun rolling out to U.S. subscribers and other global markets after a delay. Netflix had originally planned to introduce "paid sharing" to U.S. subscribers in the first quarter of this year, but after cancelations in markets that had already begun the change, the company pushed the start date back to the summer. Under the new rules, U.S. subscribers will have to pay $7.99 per month to remove someone from their Netflix account or for an additional membership for someone outside of their primary household.

일론 머스크, "AI 진출한다"... 마이크로소프트에 도전

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앨리스

2023.05.24

At the WSJ's CEO Summit in London, Tesla CEO Elon Musk made a de facto entry into the AI industry. "Tesla is already using AI to develop self-driving cars, and Twitter can use AI to do business," he said. "X. AI will be an important third horse in the AI race," he said, emphasizing that "X. AI will be able to develop the AI industry alongside Microsoft (MS) and Google."

의료 AI가 초래할 수 있는 부작용

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앨리스

2023.05.23

Artificial Intelligence (AI) in healthcare promises quicker and more accurate diagnoses, yet there are concerns it could also enable the creation of harmful biological agents, leading to potential pandemics. The World Health Organization (WHO) has highlighted the risks of bias, misinformation, and privacy breaches in the use of AI, noting the potential for patient harm due to errors in data.

스타트업 우선순위, '전환율 최적화'

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앨리스

2023.05.23

The initial focus of a small startup is usually on growth factors, such as acquiring paying customers or launching a lifecycle email program. Larger companies, on the other hand, have dedicated teams to manage and execute conversion rate optimization (CRO) activities alongside all other activities. When funds are tight, it makes a lot of sense to lower the cost of paid customer acquisition. Similarly, launching an email marketing campaign to improve performance through the funnel can be very important. However, what many startups don't realize is that CRO can help lower paid customer acquisition costs and drive users through the funnel just as much, if not more, than other factors.

인스타그램에 이어 '트위터'도 버그 발생

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앨리스

2023.05.23

Following Instagram, Twitter also experienced a bug. Twitter users reported that deleted tweets were being reposted at a rapid rate, and one security expert said 34,000 deleted tweets were restored. The bug is also affecting deleted retweets, with a former Twitter site engineer claiming that "it looks like Twitter moved a bunch of servers between data centers and didn't properly adjust the topology before reinserting them into the network."

메타, 유럽에서 개인정보보호 위반... 12억 유로 과징금

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앨리스

2023.05.23

Facebook parent MetaPlatform has been hit with its largest-ever fine for violating privacy laws in the European Union (EU). The Irish Data Protection Commissioner (DPC) said Facebook, which has its European headquarters in Dublin, Ireland, violated EU rules that require adequate safeguards to be in place for the transfer of personal data from the EU to the United States. The DPC fined the company €1.2 billion and gave it five months to stop transferring EU user data to the US.

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최고의 마케터가 고려해야 할 '디지털 마케팅' 9가지 업무

MS, "중국 해커들이 美 주요 인프라 공격"... 코드명 '볼트타이푼'

트위터 촌극... 디샌티스의 대선 출마 선언 중 '기술적 결함'

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스타트업 우선순위, '전환율 최적화'

인스타그램에 이어 '트위터'도 버그 발생

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NFT, 희소성을 뛰어넘는 가치

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앨리스

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많이 본 기사

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