Kantar's Media Reactions report suggests the accelerated adoption of digital channels over the past year-plus has strengthened consumer perceptions and comfort with ads running in those environments, noting that consumer trust in platforms often preempts that of marketers, a group that tends to be more conservative in trying to strike a balance between brand safety and innovation.
T-mobile was hacked last month, with the data stolen from more than half of its customers. The data includes Social security numbers, drivers' license numbers and names, and birth dates. The company has confirmed that the data was stolen from its servers. The government should find a ways to punish the companies who fall victim.
Twitter is rolling out Super Follows, a premium subscription option that will allow users to subscribe to accounts they like for a monthly subscription fee in exchange for exclusive content. The feature will be available to eligible accounts with the option of charging $2.99, $4.99 or $9.99 per month.
Chatbots are getting better at mimicking human speech, but are also getting better and for worse. A new study of Reddit conversations found chatbots replicate our fondness for toxic language, with two prominent dialogue models twice as likely to agree with 'offensive' comments than 'safe' ones.
Building a brand and cultivating an audience requires time and energy and a willingness to hustle. However, gaining an audience is difficult as luck, good timing, and help from social media platforms' mysterious algorithms.
‘Digital transformation’ sounds like a parody of meaningless tech marketing, but actually captures some pretty interesting and important shifts in big company tech. It’s not as exciting as crypto or AR, and it takes a decade or two, but it’s just as big as smartphones.
Facebook is expanding an experiment in reducing political content in the News Feed to Costa Rica, Sweden, Spain, and Ireland. The company says it’s seen “positive results” in reducing this content for some users in a handful of countries, adding that it will more heavily weigh signals like “how likely people are to provide us with negative feedback on posts about political topics and current events.
South Korea passed legislation regulating mobile app stores and restrictions imposed on app developers dictating which payment systems they are forced to use, opening the door to alternative purchase options, allowing app developers to bypass Apple and Google's 30% commission and accept payment directly from consumers. The law also forbids store owners from delaying the approval of apps or from removing apps out of retaliation.
The Disney Plus streaming service is home to a large selection of movies and TV shows from all of the studio's major brands, including the Star Wars franchise, starting with 1977's "A New Hope" and concluding with 2019's "The Rise of Skywalker," available to watch right now.
Apple announced that it has acquired Primephonic, a service that specializes in streaming the classical genre and will incorporate the app’s functionality and playlists into Apple Music. The result will be “a significantly improved classical music experience,” and a standalone Apple Music classical app will be coming sometime in 2022.
China has implemented strict new regulations that only allow minors in the country to play video games for one hour a day on the weekends and holidays. The new restrictions will ban minors from playing videos games at all between Monday and Thursday. The regulations don't name a specific age range, but past rules have targeted those under the age of 18.