구찌 - 테크42

구찌

두 브랜드의 위기 : 나이키, 구찌

리플루언서

2024.08.05

요즘 구찌 인기가 예전같지 않다고 합니다. 나이키도 다른 신발 브랜드에게 밀리는 상황까지 가고 있구요. 매출이 폭락하고, 회사 주식 가격이 떨어지고 있다는 기사들이 나오고 있습니다.

구찌, 로블록스에 당당히 입점한 최신 패션 브랜드... '구찌 타운' 오픈

2022.05.30

Gucci Town in Roblox is an interactive hub with mini-games, a virtual store, and even a cafe. The initiative comes on the heels of several other metaverse experiences from the brand, including a Gucci Garden which it launched last year. Users can play mini- games, go to a cafe, or purchase Gucci apparel from a virtual shop for their avatars.

구찌, 일부 매장서 암호화폐 결제 받는다

2022.05.06

Iconic fashion brand Gucci will begin accepting cryptocurrency in some of its U.S. locations later this month, with plans to roll out the program to other North American stores this summer. According to Vogue Business, in-store payments will be made using a QR code that customers can scan with their crypto wallet, sent by Gucci via email. The stores will accept various digital currencies, including Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, and Shiba Inu.

메타버스 세계를 탐험하는 마케터들

2022.03.03

The Sandbox and Decentraland are two popular virtual worlds for marketers. Brands like Miller Lite and Gucci have planted flags...

구찌, 샌드박스 내 가상토지 매입...메타버스 진출 가속

2022.02.10

Gucci has bought land on The Sandbox, a digital world platform. The move will allow the fashion brand to create...