넷플릭스 - 테크42

넷플릭스

넷플릭스, 헐리우드 파업 끝난 후 '요금인상'

2023.10.04

Netflix has announced plans to raise the price of its ad-free subscription plans in the wake of the Hollywood actors' strike. The price hike will happen first in the U.S. and Canada, and it's not yet clear how much more Netflix will charge internationally. Netflix last raised prices in early 2022, charging $9.99 per month for the Basic plan, $15.49 per month for the Standard plan, and $19.99 per month for the Premium plan.

OTT 가격 상승에도 구독은 유지

2023.08.18

Despite the rise in streaming service prices, people are not canceling their subscriptions. Major streaming platforms have increased subscription prices by an average of 25%, leading to an average cost of streaming services reaching $87, up from last year.

그래서 TV는 결국 사라질까요?

인사이트42 디지털마케팅

류정민 기자

2023.08.17

텔레비전으로 전통적인 TV 프로그램을 시청하는 대신 유튜브, 넷플릭스, 디즈니+ 등 스트리밍 서비스를 시청하는 시청자들이 늘어나고 있다. 스트리밍 서비스 가격은 오르는데 전통적인 TV의 쇠퇴는 계속되고 있다.

'디즈니'도 '넷플릭스' 따라한다… 요금 인상·계정 공유 금지

2023.08.11

Disney follows Netflix in raising prices. On its second quarter earnings call, Disney announced that it is raising prices on its streaming platform, effective October 12. As of October 12, Disney+ will cost $13.99 per month.

넷플릭스, 아이폰용 게임 컨트롤러 앱 출시

2023.08.09

Netflix is accelerating its push into the video game market with the recent release of a controller app for iOS devices. The new Netflix Game Controller lets you pair your phone or tablet with your TV and use it as a gamepad. The app allows users to play games available through the Netflix service on their TVs while controlling them from their mobile devices.

넷플릭스, 마이크로소프트와의 독점 광고 계약 재조정

2023.07.28

A year after Netflix signed an exclusive advertising partnership with Microsoft, the company is reportedly looking to expand new advertising channels. The Wall Street Journal reported on Nov. 27 that Netflix is tinkering with the revenue structure of its ad-linked plans, which it introduced last year to boost revenue. Instead of reducing the size of the revenue guarantee from its existing partner Microsoft, Netflix is expanding its advertising channels through various partners, the report said.

넷플릭스가 사다리를 걷어차는 법

리플루언서

2023.07.07

치열했던 OTT 전쟁의 1막이 마무리되고 있습니다. 유일한 승자가 된 넷플릭스가 시장을 사실상 재패한 건데요. 팬데믹 기간에 달성했던 고점에는 미치지 못한다고 하지만, 넷플릭스는 유일하게 트래픽과 매출, 그리고 수익까지 모두 잡은 OTT 플랫폼으로 시장 1위의 자리를 굳건히 지키고 있습니다.

넷플릭스, '블랙 미러'의 가상 스트리밍 서비스를 기반으로 웹사이트 출시

2023.06.21

After the first episode of "Black Mirror" Season 6 went viral for poking fun at Netflix, the streaming giant has joined in on the joke by launching two websites based on "Streamberry," the fictional streaming service from the satirical anthology series. Netflix created Streamberry.tv, an exact replica of the fictional platform featuring characters from the show, and also launched youareawful.com, where users can upload their own photos to become the subject of a Streamberry show.

넷플릭스를 먹고 마신다? 스타들이 만드는 레스토랑 오픈

2023.06.14

It's estimated that billions of people around the world watch TV. So what's their common behavior? Eating. Netflix announced this month that it is opening Netflix Bites in Los Angeles, a "high-end dining experience" featuring chefs from popular streaming shows like Chef's Table and Nailed It. The limited-time pop-up will bring together chefs such as Curtis Stone, Rodney Scott, and Nadiya Hussain to create tasting menus that will give fans and foodies alike a unique restaurant experience.

넷플릭스, 이젠 스포츠 라이브 스트리밍이다

2023.06.13

Leading U.S. streaming company Netflix is expanding into sports with a move to broadcast golf. According to the Wall Street Journal (WSJ), Netflix is in talks with officials to broadcast the U.S. Professional Golf Association (PGA) tournament this fall. If the deal goes through, it would mark Netflix's first foray into sports live streaming. Netflix also bid for the U.S. live streaming rights to Formula One last year, but lost out to ESPN.

넷플릭스, 미국 및 글로벌 시장에서 비밀번호 공유 단속 시작

2023.05.24

Netflix's crackdown on password sharing has finally begun rolling out to U.S. subscribers and other global markets after a delay. Netflix had originally planned to introduce "paid sharing" to U.S. subscribers in the first quarter of this year, but after cancelations in markets that had already begun the change, the company pushed the start date back to the summer. Under the new rules, U.S. subscribers will have to pay $7.99 per month to remove someone from their Netflix account or for an additional membership for someone outside of their primary household.

스트리밍의 시대는 끝났다···돌파구는 게임뿐?

이재구 기자

2023.05.15

대규모 미디어 및 엔터테인먼트 기업들은 가입할 사람이 없기에 더 이상 커다란 스트리밍 가입자 증가가 없는 세상에서 운영되고 있으며, 이를 열심히 따라잡지 않는 것에 만족하고 있는 것으로 진단된다.

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