디지털마케팅 - 테크42

디지털마케팅

[42TV] 김만희 조이웍스(HOKA) 마케팅 본부장

온라인편집국

2024.12.30

독특한 디자인 철학과 더불어 편안함과 안정감에 초점을 맞춘 호카(HOKA) 브랜드는 이른바 ‘두껍지만 가벼운 러닝화’로 러너들 사이에서 입소문이 나며 국내외 시장에서...

프랜차이즈 마케팅, 디지털 시대에 맞춰 진화

2024.11.11

Franchise marketing strategies are rapidly evolving. Experts are emphasizing new approaches centered on digital platforms.

디지털마케팅 스케일 업, "이건 버려라"

2024.10.29

As AI technology advances, some marketing strategies are no longer effective.

스타트업을 위한 AI 기반 디지털 마케팅 전략

2024.10.24

AI provides startups with opportunities to increase visibility and reach their target customers, but it also intensifies competition in digital marketing. Particularly, the use of AI for content optimization and personalization helps companies stand out in the competition as follows.

2023년 AI와 디지털 마케팅 동향: 변화를 주도할 기술 혁신

2024.06.05

As artificial intelligence (AI) technology becomes more prominent in digital marketing this year, marketing strategies are evolving to new heights.

써드파티 쿠키 몰락, 디지털마케팅의 미래는?

2024.03.11

The decline of third-party cookies in Chrome is causing major disruptions in the digital marketing industry.

구글 써드파티 쿠키 변경에 마케터들 대안 모색

2024.02.21

In response to Google's updates, some marketers are now looking into alternatives to third-party cookies.

서드파티 쿠키 폐지에 따른 마케팅 전략 변화

2024.01.17

As Google began phasing out third-party cookies for a small yet significant portion of Chrome users in January, the challenge of targeted advertising intensified for marketers.

마케터가 알아야할 2024년 디지털 마케팅 트렌드

2023.12.20

The digital marketing trends for 2024 will likely focus more on people than technology, with an expanded application of Artificial Intelligence (AI).

티즈, 풀 퍼널 광고를 위한 AI 기반 솔루션 출시

비즈니스 디지털마케팅

김광우 기자

2023.11.09

글로벌 미디어 플랫폼인 티즈는 지난 10월 뉴욕에서 열린 파트너 데이 행사에서 미디어 전반에 걸친 광고 전략을 향상시키기 위한 커넥티드 TV (CTV), 퍼포먼스 및 인공지능(AI) 기반 솔루션을 발표했다.

2024년, 디지털마케팅 대행사는 실제로 어떤 일을 할까?

2023.10.19

In a world where algorithms can make or break a brand overnight, the role of a digital marketing agency is more important and complex than ever. Gone are the days when banner ads and email blasts were enough to drive business success.

매출 증대에 도움이 되는 4가지 디지털마케팅 전략

2023.10.16

Marketing and sales go together like bacon and eggs. Or at least they should be. Once marketing has gotten people to visit, it's up to sales to close the deal. But in companies where the two don't work in harmony, it's not uncommon to see marketing and sales pointing fingers at each other. Both say that the other's efforts are not up to par.

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