애플 - 테크42

애플

애플, 신제품 발표회 스킵... 온라인 발표로 전환 가능성 높아져

2024.03.04

Apple will soon be releasing significant new products, including a new iPad Pro, iPad Air models, and a MacBook Air with the M3 chip, but it won't be holding a big spring product unveiling to announce them.

iOS 17.4 업데이트로 할 수 있는 10가지

2024.03.04

Apple is set to release iOS 17.4 this month, marking the largest iPhone software update of the year, which includes a host of eagerly awaited features and enhancements.

팀 쿡, "애플, 생성 인공지능에 막대한 투자한다"

2024.02.29

Apple CEO Tim Cook announced at the company's annual shareholder meeting that the company is investing heavily in generative AI. This is one of the strongest signals yet that the iPhone maker is joining the generative AI craze sweeping the tech industry.

애플, 전기차 개발 프로젝트 중단한다

2024.02.28

Bloomberg reports that "Apple is shutting down its electric car development program, codenamed 'Project Titan,'" meaning it is abandoning plans to enter the electric car market to compete with Tesla. This means that Apple is abandoning its plans to enter the electric car market to compete with Tesla.

넷플릭스 가입자, 애플 앱스토어 결제 막힌다

2024.02.27

Netflix has decided to completely sever its ties with Apple’s App Store billing system. Since 2018, Netflix had already stopped allowing new or rejoining subscribers to sign up via App Store billing, but existing subscribers who were paying through Apple were allowed to continue.

‘투명 노트북·스마트링’이 진짜야? ‘MWC 2024’가 기대되는 3가지 이유

류정민 기자

2024.02.26

올해 MWC에서는 AI와 스마트폰, 헤드셋, 웨어러블을 포함한 개인용 컴퓨팅 디바이스의 융합으로 인해 실제 실용성 이상을 제공하는 컨셉과 디바이스들이 공개되는 흥미로운 전시회가 될 것으로 보인다.

아이폰 14, 2023년 가장 많이 팔린 스마트폰 1위

2024.02.23

In 2023, Apple secured the top seven spots in the global list of best-selling smartphones for the first time, with the iPhone 14 leading as the best-selling smartphone of the year.

1월 미국 아이폰 시장... 점유율 유지, 매출 감소

2024.02.22

Apple's iPhone maintained its share of the U.S. market in January, but sales were down 10% year-over-year. This trend is likely to continue throughout the month, according to a report from Counterpoint. The main culprit was poor sales of lower-end models, with premium and ultra-premium models performing better, but overall upgrade rates were low. While Apple fared better than most brands, this is the lowest January performance in the past eight years. This could be a sign that iPhone fans have grown bored with the annual incremental upgrades. "The iPhone continued to grow its market share, outpacing most brands despite the low single-digit decline," said Jeff Fieldhack, research director at Counterpoint U.S, "We continue to see strong promotions for the iPhone 15 series in the installment subscription market, and there is still strong interest in older models like the iPhone 11 and iPhone 12 among price-conscious consumers in the prepaid market. This combination has helped Apple stabilize in a market that is experiencing double-digit declines."

"애플의 새로운 웨어러블 혁신, 스마트 링 출시 임박"

2024.02.21

Apple has been showing interest in smart ring technology for a long time, and it now appears to be ready to launch a product in the market, according to a report by Electronic Times.

애플 비전 프로, 첫 항공사 레퍼런스 확보

2024.02.21

Luxury travel is getting a new perk with Beond, a new carrier claiming to be "the world's first premium leisure airline," founded in 2022 and operating from the Maldives, announcing plans to offer select passengers the opportunity to use Apple's Vision Pro during flights starting in July.

아이폰16이 위협적일 수 있는 이유···애플의 생성 AI 전략 3가지

이재구 기자

2024.02.20

애플이 ‘생성 AI’ 열풍이 부는 가운데 조용히 보낸 빅테크 중 하나지만 지난 수개월 간의 연구 성과를 보면 기기내 생성AI(온보드 AI)분야에서 ‘플랫폼 전환’의 기반을 만들고 있다. 이는 최근 구글의 제미나이 AI 내장형(온디바이스 AI) 스마트폰인 갤럭시 S 24를 내놓은 삼성전자를 긴장시키기에 충분해 보인다. 올가을 나올 아이폰16에 이러한 기술들이 대거 적용될 가능성도 배제하기 어렵다. 애플의 생성형 AI 기술 성과를 바탕으로 한 무기는 크게 ▲기기내 추론 ▲오픈소스 모델 ▲SW 개발 도구 3가지로 나뉜다.

EU, 애플 뮤직 경쟁 억제... 애플에 5억 달러 벌금 부과 예상

2024.02.19

The European Union (EU) is set to fine Apple an estimated $500 million (£62 billion) for stifling competition to its music streaming service Apple Music, the Financial Times reports. The EU investigated Spotify's complaint and found that Apple prevented app developers from providing users with information about cheaper alternatives to Apple Music.

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