애플 - 테크42

애플

애플, '더블탭'장착... 애플워치 9 공개

2023.09.13

The world's best-selling watch. Apple has unveiled the Apple Watch 9 with a new feature: Double Tap. The Apple Watch 9 comes with a new feature called "Double Tap," which allows you to answer or end a call with a double tap of your thumb and forefinger. This is a feature that allows users to handle the Apple Watch conveniently in situations where their hands are not free, and it is said to have responded to the opinions of existing users. The S9 SiP chip improves processing speed by 60 percent, and with WatchOS 10 software and a four-core neural engine, the company says it has significantly improved artificial intelligence (AI) performance.

하루 앞으로 다가온 애플 '원더러스트' 이벤트

2023.09.12

Apple's Wanderlust will take place today, Sept. 12, at the company's Apple Park headquarters in Cupertino, Calif. Apple is expected to announce new products including the iPhone 15 Series, Apple Watch 9 Series, and Apple Watch Ultra, and all lineup announcements will be streamed live. The iPhone 15 is expected to be highlighted by the move to USB-C and a new camera lens exclusively for the iPhone 15 Pro Max.

애플, 퀄컴 칩 3년 더 장착

2023.09.12

Qualcomm said it will supply Apple with 5G modems for smartphones through 2026. Qualcomm didn't disclose specific terms of the deal, but said it was similar to previous agreements. Apple accounted for about 21% of Qualcomm's $44.2 billion in revenue in fiscal 2022, according to UBS estimates. Shares of Qualcomm jumped nearly 4% on the announcement.

애플 ‘아이폰15’ 11년 만에 가장 큰 변화 ‘총정리’

류정민 기자

2023.09.11

애플이 공개할 아이폰15가 11년만에 가장 큰 변화를 보여줄 것이라는 관측이 나왔다. 우선 애플은 그동안 고수했던 자체 충전기를 버리고 범용 USB-C를 채택할 전망이다. 또한 기존 스테인리스 스틸에서 티타늄 섀시를 탑재하면서 디자인과 기능 측면에서도 새로운 모습을 보여줄 것으로 기대된다.

애플, 2040년 이후까지 ARM과 장기 파트너십 체결

2023.09.08

Apple has struck a deal with Arm that extends through 2040 and "beyond," as revealed in a U.S. Securities and Exchange Commission filing by Arm.

애플, 스웨덴 클래식 음반사 인수

2023.09.06

Apple has announced that it has acquired BIS Records, a leading Swedish classical music label. BIS label president Robert von Bahr said "We are delighted to announce that Apple has recently acquired our record label, which will be integrated into the Apple Music Classical and Platoon music services." BIS Records was founded in 1973 and focuses on early and contemporary classical music. "BIS Records and Apple share a fundamental belief in the importance of preserving sound quality," said von Bahr, who recently turned 80, and called the iPhone maker's surround sound spatial audio technology "something I've been following with interest."

관심 집중, 애플 아이폰 15... 이슈의 중심에 서다

2023.09.05

Nearly every detail about Apple's iPhone 15 has been leaked. The online buzz has been that the experience for existing and new iPhone consumers has exceeded expectations. Here's one more surprising detail. Despite reports that Apple would introduce a larger battery of 4,852mAh, the company revealed that the iPhone 15 Pro Max will have a battery capacity of only 4,422mAh. This is only a slight increase over the iPhone 14 Pro Max (4,323mAh), but it could still make a big impact. The iPhone 15 is once again at the center of controversy, first with its design, then with its total war mode, and now with its battery.

아이폰15 가격은?...가격 오를 듯

2023.09.01

Speculation is rife about the pricing of Apple's new iPhone 15 and iPhone 15 Pro models. The standard iPhone 15 models are expected to retain their current pricing, with the entry-level model anticipated to start at $799. However, the pricing for the iPhone 15 Pro and iPhone 15 Pro Max is less certain this year. According to some reports, the iPhone 15 Pro and iPhone 15 Pro Max models might be at least $100 more expensive than their predecessors. Additionally, the iPhone 15 Pro models could support up to 2TB of storage, and there's a possibility that they might start at 256GB of storage instead of 128GB.

애플, 아이폰 셀프 수리... "찬성한다"

2023.08.25

Apple has reversed course on its opposition to the right of consumers to repair their own smartphones and moved in favor of it. Apple sent a letter to the California State Senate urging them to pass a Right to Repair bill that would allow consumers to do it themselves. "We want California's Right to Repair bill to protect the privacy of all consumers in the state, while giving them greater access to repairs," Apple said.

애플, 새로운 iOS 17 릴리스에서 아이폰 15 프로 세부 정보 유출

2023.08.25

Apple's iPhone 15 Pro and iPhone 15 Pro Max have divided opinion due to a combination of price hikes and design changes. 9to5Mac points to recently leaked code from iOS 17 beta 7 for an "action button," which it says will replace the beloved mute switch on both iPhone 15 Pro models. Specifically, the code shows an improved haptic feedback pattern when turning silent mode off and on; previously, iOS showed a simple haptic notification when users activated silent mode, but no such feedback when disabling it.

왜 삼성전자는 브랜딩에 실패했을까?

리플루언서

글쓰는 워커비

2023.08.21

이와 같은 프리미엄 선호현상이 대두되면서, Z시리즈를 포함해 S, A, J, M, F 등 삼성 갤럭시 스마트폰의 프리미엄부터 보급형 라인에 이르는 삼성의 다방향 판매 전략은 빛바래기 시작합니다. 삼성의 브랜딩은 어디서부터 꼬인 것일까요?

새로 유출된 '아이폰 15' 부품 사진... 썬더볼트 인터페이스 확인

2023.08.18

Earlier this year, leaks suggested that Apple would switch the iPhone 15 to USB-C for faster charging and data speeds. While the issue has been quiet in recent months, an exclusive photo of the iPhone 15's USB-C port from charging site ChargerLab shows an integrated circuit (IC) for Thunderbolt data transfer speeds. "Thunderbolt support may be limited to the iPhone 15 Pro and Pro Max models," ChargerLab said, "At least three iPhone 15 models will integrate Thunderbolt/USB4's 40Gbps high-speed data transfer capabilities."

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