전환율 최적화 - 테크42

전환율 최적화

스타트업 우선순위, '전환율 최적화'

2023.05.23

The initial focus of a small startup is usually on growth factors, such as acquiring paying customers or launching a lifecycle email program. Larger companies, on the other hand, have dedicated teams to manage and execute conversion rate optimization (CRO) activities alongside all other activities. When funds are tight, it makes a lot of sense to lower the cost of paid customer acquisition. Similarly, launching an email marketing campaign to improve performance through the funnel can be very important. However, what many startups don't realize is that CRO can help lower paid customer acquisition costs and drive users through the funnel just as much, if not more, than other factors.