틱톡샵 - 테크42

틱톡샵

틱톡샵, 500% GMV 성장 기록

2024.08.20

TikTok Shop said its gross merchandise value (GMV) in live commerce has increased by more than 500% over the past eight months.

자, ‘틱톡샵’이 이제 영업을 시작했습니다

인사이트42 디지털마케팅

류정민 기자

2023.09.21

과거 미국 내 전자상거래 진출에 실패했던 틱톡이 다시한번 틱톡샵을 통해 해당 시장 확장에 나섰다. 국가안보 위협을 지적하며 압박을 가하고 있는 미국 국회의 입장에도 불구하고 시장 확장이라는 강행을 불사하는 틱톡의 속내가 궁금하다.

틱톡, 'TikTok Shop' 오픈으로 미국 내 이커머스 사업 시작

2023.09.13

TikTok has officially announced the launch of its e-commerce service, TikTok Shop, in the United States. The launch of TikTok Shop, which began in November last year, marks the end of TikTok's test service and the start of a full-scale e-commerce competition with Amazon. With the launch, TikTok introduced a dedicated shop tab on the home screen and began offering features such as live commerce shopping, shopping, and ad creator affiliate programs. TikTok Shop is a service that allows users to click on a tag applied by a TikTok creator to a product in a video and go directly to the product's purchase page. Currently, the service is available in eight countries, including six Southeast Asian countries such as Indonesia, the United Kingdom, and the United States.

틱톡, 외부 쇼핑몰 링크 금지 계획

2023.08.25

TikTok will restrict links to external shopping malls in order to promote the use of its TikTok Shop, according to U.S. tech publication TechCrunch. If the restrictions are implemented, TikTok users will only be able to make e-commerce purchases through the TikTok Shop platform. Bytedance reported that TikTok plans to grow its e-commerce to the same level as social media platform Douyin by 2028. Douyin is often referred to as the Chinese version of TikTok, with an e-commerce volume of $200 billion last year.