틱톡 - 테크42

틱톡

장난감업계, TV광고에서 SNS로 마케팅

2022.09.28

Toys companies are shifting marketing dollars away from the TV and toward social media. TikTok has become the place kids go to find the toys they want. Toys tied to video games and influencers are the new hot toys. Toys with STEM and emotional well-being tie-ins are also on the rise.

틱톡, 어린이 개인 정보 유출 혐의로 영국서 2900만달러 벌금

2022.09.27

TikTok may have processed data of under-13s without appropriate consent. UK's Information Commissioner's Office issued TikTok with a notice of intent. Watchdog said the breach happened between May 2018 and July 2020. TikTok says it disputes the findings, noting that they are "provisional"

위기의 메타, 애플 앱 정책에 당하고 틱톡에 이용자 뺏겨

2022.09.26

Meta's stock price is down 57% year-to-date, torpedoing CEO Mark Zuckerberg's personal wealth. Apple’s privacy changes have dealt a crushing blow to Meta’S bottom line. The company is also facing its biggest competition in years with the rise of TikTok.

틱톡 이용자 33% "뉴스는 SNS 어플로 접한다"

2022.09.21

Pew Research Center study finds 33% of TikTok users regularly get their news on the app. That's up from 22% in 2020, when the study was conducted. Facebook, YouTube, Twitter, Instagram and YouTube also saw declines in news consumption. But TikTok is not a primary source of news consumption on social media, as that honor still belongs to Facebook.

세계 음반산업 뒤엎는 틱톡… 다음 타깃은 '스포티파이'

인사이트42 스타트업

이재구 기자

2022.09.07

중국의 숏폼 동영상 기반 사회관계망(SNS) 서비스 업체 틱톡(TikTok)이 SNS의 파워를 바탕으로 세계 음반 산업계를 뒤엎을 것으로 예고되고 있다. 누구나 짧게...

틱톡커들의 수입은 얼마나 될까?

2022.09.07

TikTok has several built-in monetization tools for its creators. The app has a Creator Fund to pay users with at least 10,000 followers and 100,000 views in a 30-day period for their videos. Creator Fund payments aren't calculated based on just views, but effective payouts for videos have amounted to a few pennies for every one thousand video plays, some TikTokers told Insider.

틱톡, 심각한 수준의 보안 문제 발견 후 패치

2022.09.01

A vulnerability in the TikTok app for Android could have let attackers take over any account that clicked on a malicious link. The bug and its resulting attack, labelled a “high severity vulnerability,” could have been used to hijack the account of any TikTok user on Android without their knowledge. The vulnerability was disclosed to TikTok by Microsoft, and has since been patched.

틱톡, 미국 중간선거 앞두고 허위정보·유료 정치 콘텐츠 단속

2022.08.18

TikTok has partnered with fact-checking organizations to help flagging inaccurate information. The popular social media platform will also ban paid political content posted by influencers. The push comes after misinformation flooded social media during the 2020 presidential election and helped fuel the riot at the U.S. Capitol.

중국 빅테크, 정부에 '알고리즘 데이터' 공유

2022.08.18

Chinese regulators publish list of algorithms used by internet giants. Algorithms are critical for driving the growth of online platforms like TikTok and Taobao. They decide what people see and what they like and dislike - and can be used to influence content. China has been tightening its grip on the tech sector for two years.

틱톡, 인공지능 이미지 생성기 출시

2022.08.16

TikTok has rolled out a new in-app text-to-image AI generator. The effect is called ‘AI greenscreen’ and can be accessed via the short-form video app’s camera screen. It lets users type in a prompt and receive an image that can be used as the background in their videos.

"미국 10대 페이스북 떠난다"

2022.08.12

Pew Research Center found that 32% of teens aged 13-17 don't use Facebook anymore. In a previous study, the figure was 71%. Teens are turning to other social media platforms like TikTok and Instagram instead of Facebook. Facebook's internal documents show that the social media giant expects teens to decline by 45% in two years.

인스타그램, 릴 게시 미디어사에 콘텐츠비용 지급

2022.08.05

Instagram is paying media companies for posting Reels that reach certain view count thresholds, according to executives at media companies participating in the program. Instagram is incentivizing media companies to post Reels as the platform attempts to compete with TikTok. The payment amounts made to media companies vary by account, but they are based on the number of views.

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