틱톡 - 테크42

틱톡

틱톡, 앱에 새로운 형태의 텍스트 게시물 기능 추가

2023.07.25

TikTok is testing a new format for its app: text posts. On Monday, TikTok announced that text posting will be added to features such as live videos, photos, duets that allow other users to post their videos side-by-side, and stitches that allow users to combine their own videos with originally posted videos. By adding the text posting option, TikTok joins other social media platforms that already offer text as a built-in feature, including Twitter, Facebook, Threads, Instagram Stories, and Tumblr. The feature will be available in the app starting Monday.

틱톡과 레딧이 구글을 대체할 수 있을까?

2023.07.24

Are TikTok and Reddit Replacing Google? Google still holds a 90% share of all search traffic, but it is facing competition from social media. 40% of Gen Z say that they prefer to make searches with platforms other than Google. This is leading to a state of crisis for Google because this could potentially end up reducing its revenues. It has come to a point where the top ranked results on Google’s SERP are actually the least likely to provide value. They mostly consist of spam and scams, and there is very little usable information that users can glean. Other platforms offer a much better user experience, which might result in the age of Google coming to a close after years of being unassailable.

[마케팅 임팩트 2023] 브랜드와 커머스, 고객경험의 최신 교차점 제시한 ‘마케팅 임팩트 2023’ 성과와 과제는?

인사이트42 디지털마케팅

황정호 기자

2023.07.04

급변하는 디지털 마케팅의 트렌드를 짚어 보는 연간 기획 ‘디지털 마케팅 인사이트’의 올해 상반기를 마무리하는 ‘마케팅 임팩트 2023’ 컨퍼런스가 지난달 28일 성공적으로 막을 내렸다. 특히 이번 컨퍼런스는 디지털 마케팅 각 분야에서 엔데믹 이후 이어진 변화를 짚어보고 다양한 브랜드와 리테일러, 커머스 업계가 직면한 문제들의 실마리를 제시하는 기회가 됐다.

전 바이트댄스 임원, "중국 공산당이 틱톡의 홍콩 사용자 데이터에 접근"

2023.06.07

"China Is Peeping" A former executive at Bytedance, the parent company of popular video-sharing app TikTok, has claimed in a legal filing that a Chinese Communist Party committee accessed TikTok user data in Hong Kong in 2018, a claim the company denies. "The CCP focused on the personal information of Hong Kong civic activists and protesters at the time," said one former Bytedance executive. He explained that the CCP obtained TikTok data at the time, which included users' network information, SIM card details, and IP addresses.

생성형 AI 시대와 마주한 디지털 마케팅의 변화, ‘마케팅 임팩트 2023’에서 확인해 볼까?

디지털마케팅

황정호 기자

2023.06.07

세계는 이전까지 막연한 예측으로만 다뤄져 온 인공지능(AI)의 놀라운 기능을 ‘챗GPT(ChatGPT)’ ‘바드(Bard)’ ‘빙(bing)’와 같은 생성형 AI를 통해 실감하고 있다. 이로 인한 변화의 바람은 디지털 마케팅 분야도 예외가 아니다. 치열한 경쟁 속에 그 복잡성이 나날이 심화돼 가는 디지털 마케팅의 전략·기술·트렌드, 생성형 AI 등장 이후 이어질 변화, 그러한 변화 속에서 이를 더 잘 활용하는 방법까지… 오는 28일 개최되는 ‘마케팅 임팩트 2023’에서 확인해 보는 것은 어떨까?

틱톡, 미 몬태나주 '앱 사용 금지'에 대한 소송 제기

2023.05.23

TikTok has filed a lawsuit against Montana, the first state in the U.S. to ban TikTok. "We challenge Montana's unconstitutional ban on TikTok to protect our business and the hundreds of thousands of TikTok users in Montana," the company, which is owned by Chinese tech company ByteDance, said in a complaint filed in federal court in Missoula, Montana. "Based on precedent and the facts, we are confident we will prevail."

틱톡 사용자, 몬타나주 '틱톡 금지 조치'에 소송 제기

2023.05.19

A TikTok user group has filed a lawsuit against the state of Montana regarding its plans to ban TikTok. This lawsuit was filed shortly after Montana introduced a law banning TikTok throughout the state.

미 몬태나 주지사, 틱톡 금지 법안 서명... 내년 발효

2023.05.18

The US state of Montana has passed a bill banning TikTok. Governor Greg Gianforte signed the bill into law today, and TikTok will be banned in Montana starting next year. TikTok will also be banned from being downloaded from Google Play or the Apple App Store in Montana. Federal lawmakers are also pushing to ban TikTok. They have already introduced bills that would either ban TikTok across the United States or give the president the power to ban TikTok.

중국서 2분짜리 '초단편' 드라마 폭발적 성장

2023.04.25

Ultra-short Chinese dramas designed for smartphone viewing have become a billion-dollar industry in China. Industry data shows that nearly 95% of Chinese internet users consumed short videos in 2022, and 24% of new internet users used short-video apps as their first online activity.

‘틱톡’ 막는 동안…설마 이 앱도 중국 건 줄 몰랐죠?

류정민 기자

2023.04.13

미국, 유럽 등 서양권에서 데이터 개인정보보호 및 보안 이슈로 중국 기반 동영상 공유플랫폼 ‘틱톡’에 대한 제한을 시도하는 동안, 이미 세계적으로 엄청난 인기를 끌고 있는 중국의 또다른 플랫폼에 대한 관심이 커지고 있다. 중국 기반 플랫폼은 모두 저격의 대상이 돼야 할까? 자국의 보안 문제를 걱정해야 하는 국가들의 딜레마가 커진다.

틱톡 금지... 진짜 목적은 개인정보 통제

2023.04.03

TikTok enabled us to educate and inspire hundreds of thousands of people. Through our TikTok community, courses and the Degree Free podcast we teach them how to get the work they want without spending years of their life going into crushing college debt. TikTok gives us access to connect, share our stories and educate ourselves. Tiktok is a modern Library of Alexandria. And we must keep it from burning down. People who scoff at that don’t understand TikTok. People like members of our wildly out-of-touch Congress.

미국의 틱톡 금지는 글로벌 인터넷 개념의 훼손?

2023.03.30

The bipartisan push to restrict TikTok reflects the growing distrust of China. With 150 million US users, it is one of the country’s most popular apps. American adults reportedly spend an average of 56 minutes a day on the platform. The proposed US ban could accelerate the shift towards deglobalisation.

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